World of Warcraft is a massive multiplayer online shared universe, basically an internet based Dungeons and Dragons-esque video game. People create fantasy-based characters and play in this giant universe with tons of other player created characters.
It is a giant collective of like minded fantasy gamers. The idea that gamers are a pretty homogenous group of fat, pimply faced white teenagers is a huge fallacy. Gamers are pretty diverse, and WOW (World of Warcraft) enthusiasts are no exception. So, it would make sense that this diverse group would have other interests aside from slaying dragons and warring with orcs (or whatever else you do in WOW, I've never played).
Apparently, every year for the past 8, a bunch of WOW gamers create gnome characters all with pink hair, and make them run through the game's universe to promote breast cancer awareness.
Say what you will about the over abundance of breast cancer awareness, and pink everything every October, and how donations may or may not actually make it to research, but this is super cool, and I'm amazed I only heard about it the other day.
The article linked below on Kotaku gives more information.
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